http://www.sotonscreative.com/posts/url-on-swag-yes-or-no/ Creative Strategies for your Green Promos and Events Mon, 30 Aug 2010 08:12:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.sotonscreative.com/posts/url-on-swag-yes-or-no/comment-page-1/#comment-1376 Reno Lovison Mon, 15 Mar 2010 22:09:08 +0000 http://www.sotonscreative.com/?p=813#comment-1376 Nice article. I think of swag as ad specialties or promotonal items per se. Group A - Funnier Business Card. In your example, the extra super cool Cannon Thermos IMO crosses over to premium item which I guess can be termed higher end swag. But even in the case of the high end swag the URL is still appropriate. I agree the WWW is not needed. I tell people that in the case of business cards today for many businesses the url is all that's needed. You can go there and get all of the rest of the info you reguire. Nice article. I think of swag as ad specialties or promotonal items per se. Group A – Funnier Business Card. In your example, the extra super cool Cannon Thermos IMO crosses over to premium item which I guess can be termed higher end swag. But even in the case of the high end swag the URL is still appropriate. I agree the WWW is not needed. I tell people that in the case of business cards today for many businesses the url is all that’s needed. You can go there and get all of the rest of the info you reguire.

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